Online Quotes On Auto Insurance

Written by Zachary Jones on June 25, 2010 – 7:03 pm

According to the press release “The Hartford Tops Ranking of Auto Insurance Web Sites” found on Business Wire, Hartford Auto Insurance has one of the most user-friendly websites.

The Hartford Financial Services Group, INC, announced recent research put forth by Change Sciences Group, which gives their website top marks for consumer use. The study looked at ease-of-use, content quality, the use of social media, and persuasiveness compared with the top 17 auto insurance companies. Based on this information, this would be an easy site to use to get quotes on auto insurance as well as purchase a policy.

Pam Pavliscak, a partner at Change Sciences Group says The Hartford scored the best in the research because the site requires lower user effort and simultaneously providing valuable information. They practice hyper usability, which is working to ease the burden of entering data and navigating the site. They provide the appropriate information at the right time, making it easier for consumers to get through the site with ease. Hartford Auto Insurance prioritizes the improvement of their online presence because they realize how important it is to an overall successful insurer.

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